Show Cars for high-performing experiential events.

Stop the crowd

F1 experiential activation

2026 Show Car

A show car is more than a display
piece - it’s a statement. Built to
specification and featuring authentic
details like Pirelli tyres, halo, and full
aerodynamic bodywork, this 1:1 scale
replica captures the drama and
precision of motorsport up close.

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Event Design USA

Heritage Show Cars

Not every activation needs the latest spec - sometimes
you need volume, variety, or both. Our heritage show
cars represent previous regulation eras, giving brands
the flexibility to deploy multiple cars across different
zones, events, or markets without competing for a single
asset.

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Showcar Management

Beyond activations, we manage complete showcar programmes for teams and brands. From storage and maintenance to logistics and on-site event fulfilment, we handle the operational chain end-to-end, so the car is always where it needs to be, in the condition it needs to be in.

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Show Car Displays

Showcar displays are another specialism. Whether it's a classic plinth presentation or a wall-hung car that stops a room, we build to the brief however challenging that brief might be.

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Racing Simulators Pitstop Challenges Digital Activations Show Cars Reaction Challenges
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What are digital activations and how do they work at motorsport events?

Digital activations are interactive, technology-led experiences designed to engage audiences at live events. At motorsport events this can range from big screen multiplayer racing and smartphone-powered competitions to immersive LED environments and motion cinema builds. Each activation is designed around a specific objective whether that's driving footfall, capturing first-party data, or creating shareable fan moments and connects seamlessly into eventshouse.app for end-to-end measurement.

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Can digital activations be integrated with data capture and lead generation?

Yes, and that integration is built in from the start. Every digital activation in our portfolio connects to eventshouse.app, our proprietary event platform. From the moment a guest interacts, whether scanning a QR, joining a race, or registering for a leaderboard that data is captured, stored, and reportable. It turns every engagement into a measurable touchpoint and every event into a source of actionable insight.

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How customisable are digital activations for brand and sponsorship campaigns?

Fully. From in-game environments and onscreen overlays to LED content, leaderboard branding, and surrounding build design, every element of a digital activation can be tailored to your brand identity or sponsorship requirements. Whether you're activating a partner deal, launching a product, or building a fan experience around a specific race or moment, our team works with you from creative concept through to live delivery.

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to our team

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