Pitstop Challenges for high-performing experiential events.

Team Up. Tyres Off. Time On.

Formula 1 Motosport Agency

Full Car Pitstop

The full car is the showstopper.

All four wheels in play, a real Formula car on the ground, and guests working under genuine pit lane pressure. No half-measures. This format delivers maximum impact, presence, and authenticity and audiences can tell the difference.

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Half Car Pitstop

All the intensity, half the footprint.

Using the front wing and nose section of a real car, teams work in pairs to change two tyres at pace. It's fast, collaborative, and carries the visual credibility that only real hardware can deliver.

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LED Wall

A reimagined take on the pit stop, blending hands
on gameplay with dynamic visual content. Players
work against a full-width LED screen as the car rolls
in, lights glow, and the countdown begins. The
digital UI amplifies the drama while reducing
footprint demands

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What formats are available and how do I choose the right one?

We offer three formats: full car, half-car, and LED. The full car is the headline piece, maximum presence, maximum impact, built for large-footprint activations where you want a genuine showstopper. The half-car suits more compact environments without sacrificing authenticity or energy. The LED format is purpose-built for venues where logistics, space, or surface restrictions make the physical car builds impractical. We'll help you match the right format to your event brief, venue, and audience.

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Can the Pit Stop Challenge be fully branded to our identity?

Completely, and it goes well beyond a logo on the side. Our in-house creative and ideation team works with you from concept through to build, developing the full look and feel of the stand: livery, structural design, colour, lighting, digital screens, and surrounding environment. Whether you're activating a sponsorship, launching a product, or building a fan zone from scratch, we design the space as a whole so everything tells the same story.

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How does scoring and data capture work?

Every Pit Stop Challenge runs through eventshouse.app, our proprietary event platform. Participants are registered at the point of entry, their times are recorded automatically, and live leaderboards keep the competition running across the full event day. All data is GDPR-compliant, white-labelled to your brand, and delivered as a post-event analytics report. It turns a high-energy experience into a measurable one.

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to our team

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