Reaction Challenges for high-performing experiential events.

Completely, and that's where our creative and ideation team comes in. We don't just wrap a unit in your colours. We design the full experience around your brand: the physical build, the surrounding stand environment, button colours and layouts, on-screen content, lighting, and any structural elements that frame the activation. Whether you need it to feel like a pit lane, a product launch, or a custom fan zone concept, we develop the look and feel from concept through to live delivery.

Once the creative direction is agreed, our in-house production team handles everything: fabrication, structural build, electrical installation, and on-site setup. The Reaction Challenge units are built to be robust and touring-ready, but each deployment is tailored to the venue and event format. We manage the full logistics chain, so you receive a finished, staffed, and operational activation not a kit to assemble on the day.

Yes, and it's something we actively encourage. Our standard single-player and Head 2 Head formats are proven starting points, but we regularly design and build entirely new reaction formats for clients with a specific brief. If you have a product mechanic, a brand story, or an event moment you want to build an experience around, our team will develop the concept, prototype it, and bring it to life. Some of our most successful activations started as a single idea in a briefing call.