The branding was the real test. Disney had limited experience working within F1's design limitations, and due to the dynamic shape of the show car, a simple transfer of character artwork was not possible. Expertise from our branding team and collaboration with the Disney design team meant we were able to come up with a solution that both fits the Disney brand whilst staying within F1 limitations. Due to our multiple years of experience managing logistics in this environment, we were also easily able to ensure movements of the car were seamless throughout the weekend.