Experiential Team Building, inspired by elite motorsport.

r.a.c.e is the corporate team building division of Events House. It uses motorsport as the framework with high-pressure environments and clear roles. The kind of conditions that reveal how a team actually operates, not how they say they do. Built on 20 years of motorsport engagement expertise, it's designed to develop genuine skills through genuine pressure.

Pit Stop Challenge

A replica racing car, a tyre change against the clock, and a team that has to coordinate under pressure to beat it. The pit stop challenge is the competitive centrepiece of r.a.c.e. It maps directly to execution under pressure, clear communication, and accountability for a defined role. It’s also, genuinely, a lot of fun, which matters when you want people to be present and invested.

Simulator Racing

Immersive simulator racing with real telemetry, giving each participant an experience that reflects their own decisions and performance back at them. The data doesn’t lie, which makes it a useful mirror for how people approach pressure, risk, and competition. It also gives everyone something specific to talk about in the sessions that follow.

Pit Wall Strategy Sessions

Teams analyse data and make performance decisions together, under time pressure, with a result attached to the quality of their thinking. The strategy sessions are where the lessons from the physical challenges start to translate into behaviours that actually matter in a business context: how decisions get made, who defers and who doesn’t, and what happens when the data says something uncomfortable.

Driver Performance Reaction Challenge

Teams respond to rapidly changing challenges and make split-second decisions together, under time pressure, with outcomes directly linked to the speed and clarity of their thinking. The reaction challenge is where instinct meets awareness, testing reaction speed, cognitive capacity, and focus while revealing how individuals and teams process information in real time. It highlights how people react under pressure, who hesitates or takes the lead.

FAQ's

What is r.a.c.e?

Insight-led team building inspired by elite motorsport.

Who is it for?

Teams, leaders, and brands looking to boost performance or give their people deeper insights into their partnerships.

What makes it unique?

Real motorsport principles applied to real business challenges.

What do you offer?

Workshops, simulations and partnership activations.

What group sizes do you support?

From small leadership teams to large groups, we scale to fit your objectives.

Do we need motorsport knowledge?

No, everything is accessible and tailored.

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