Puma x F1 – Las Vegas

4

Simulators

1

Accessible Sims

62

Daily Engagements

200+

Testing Hours

Elevating retail with full-throttle experiences.
At Puma’s new flagship concept store in Las Vegas, we delivered a permanent F1 racing experience with five high-end motion simulators — including a custom ADA-accessible unit. Powered by a bespoke, self-service platform, fans could take control, race, and immerse themselves in the world of Puma x F1, no staffing required.