60,000+
Lego bricks per race
Play meets performance.
For LEGO’s first multi-race Formula 1 partnership, we helped deliver ‘Build the Thrill’ — a modular, family-first fan zone designed to scale across the global F1 calendar. From exclusive build stations to full product showcases and content-ready moments, we managed the physical build, global logistics, and full activation delivery in collaboration with Unit 9.