TAG Heuer x F1 – Watches & Wonders

1

Half car sims

631

Engagements

1

F1 World Champions

64

Tag F1s spotted

Where precision meets passion.
At Watches and Wonders, we activated TAG Heuer’s new Formula 1 partnership with a high-performance F1 simulator experience and dynamic digital integrations. A custom leaderboard platform and bespoke CMS workflows powered real-time engagement — blending TAG’s racing heritage with the next generation of fans.