AWS x F1

6

Activation stations

814

AWS Passports created

2,704

Total sessions

1

Lucky winner

Turning data into drive.
We brought AWS and F1’s partnership to life by blending live activations with real-time data storytelling. A bespoke web platform connected every challenge, while our CMS streamed telemetry direct from each station — empowering fans to analyse, understand, and push their performance further.