The Aston Martin branded Half Car Simulator was the centrepiece, paired with a digital leaderboard tracking every score. The leaderboard carried a custom CoreWeave x Aston Martin design, built specifically for the event. Getting the half car there was the real challenge. This product travels in a crate and is forklifted to the event space, then wheeled into position within the venue. Freight, safe movement throughout the space and crate storage all need careful coordination. This is an aspect of events that we have a lot of experience with and we were able to communicate with the client and venue operations to ensure this was handled seamlessly. During the event, our client had an additional request to push gameplay footage to an external viewing screen, we sourced the hardware and quickly turned around this addition to the activation.