The best activations give people something to do. Then something to remember.

Activations are our portfolio of motorsport-inspired experiences: simulators, pit stop challenges, reaction walls, show cars, digital platforms, and bespoke interactive builds. Each one is designed to do a job, not just fill space. Every product enables data capture through our eventshouse.app, connecting to your brand objectives, and driving the kind of repeat engagement that turns a busy event into a measurable one.

F1 Charles Leclerc Simulator Racing
F1 Reaction Wall

Racing Simulators

We run the full range. Playseat and Fanatec entertainment simulators for high-throughput fan zones and head-to-head racing grids. The X6 full-motion simulator with FIA-licensed D-BOX actuators for premium, high-immersion experiences. A half-car replica cockpit that gets closer to sitting in a real racing car than almost anything else at this footprint. Every format integrates with eventshouse.app for leaderboard functionality, with data capture and metrics. Competitive rankings drive repeat participation across an event day in a way that passive experiences simply don't.

Pit Stop Challenges

A high-energy tyre change challenge in three formats: full car , half-car, and an LED version for venues where space or logistics require a different approach. It works across fan zones, brand events, corporate hospitality, and team building. It's one of our most-requested products, and the reason is straightforward: it works. People queue for it, they come back to beat their time, and the leaderboard keeps them engaged long after their first attempt. Digital scoring is built in as standard, with every participant registered, timed, and ranked.

r.a.c.e motorsport activation

Reaction Walls

A real-life human performance challenge used by elite athletes, adapted for event environments. Thirty-second gameplay, fast throughput, and competitive by design. Custom button layouts, fully brandable structure and screens, and single, two, and four player variants to suit different formats and audience sizes. Like all our activation products, it integrates with eventshouse.app for live leaderboards, with data capture and metrics, so the competitive element runs across the full event day rather than ending when someone walks away from the kit.

F1 Reaction Wall

Show Cars & Heritage Assets

Show cars and replica racing cars as standalone activation centrepieces: fan photo opportunities, brand presence, and visual anchors for wider activation spaces. They work well alongside simulator and pit stop experiences, with the show car as the visual draw and the wider activation as the engagement engine. We also deploy heritage assets for filming days, exhibitions, and bespoke branded experiences where something more specific is needed.

F1 experiential activation

Digital Activations

AR experiences, custom photo opportunities, bespoke game interfaces, big screen racing, motion cinema, and scoreboard competitions. Some are built on eventshouse.app, others are fully bespoke. All of them are tied back to data capture and client objectives. The technology is built to serve the experience, not the other way around. We've delivered digital activations ranging from an AI-powered telemetry stat card at AWS global summits to a 4D Motion Cinema experience for Aramco across a full race season.

Aramco F1 Game

eventshouse.app

The platform that turns activation products into engagement and data assets. Every physical activation we deliver is powered by eventshouse.app: GDPR-compliant data capture, white-label customisation, live leaderboards, post-event analytics, and automated integration into client CRM and marketing systems. The difference between an activation that felt busy and one that can demonstrate who participated, how many times, and what it was worth. It's available as a platform for any client and repeatable across multiple events and markets.

Simulators for events

Aramco Fuel The Future

Lenovo Covent Garden

AWS Drive Your Data

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